THE MASTERS OF HEATING

The company was set up in 1964 to manufacture traditional gas boilers. In 2002 it became the first Italian company to manufacture and distribute condensing boilers. Immergas presents itself to the world with Dumas at MCE – Mostra Convegno Expocomfort in Milan. This fair is not only a very prestigious showcase, but also a global business platform for companies producing heating systems and operating in the energy efficiency field for the creation of smart housing solutions.

ENERGY AND COLOR

We have strengthened the image of Immergas by focusing on the distinctive element of its brand. The flame of the logo has been incorporated into the shield of the Roman centurion Caius Camillus. We have turned this character into a strong, modern testimonial, a superhero that conveys the importance, solidity and force of the company.

PRELIMINARY SKETCHES

 

By emphasizing the size of the sales network “under the cloak” of the centurion, we have strengthened the sense of belonging to the group and we have highlighted the value of the services provided by the parent company (service, upgrades, training, spare parts, etc.). We have created a large and well-organized stand, with a welcoming reception area and with a special focus on the activities of Immerenergy, the Photovoltaic Division of Immergas, in the renewable energy field.

 

 

 

 RENDERING 

 

The 6-meter tall Caius dominates the whole stand. Under his cloak, visitors feel protected. His forward-leaning, dynamic stance takes them into the future. The graphic and communication style is engaging and impactful. The large logo forcefully marks the boundary of the stand.
The exhibit area at the center leaves plenty of room to visitors to fully appreciate the products on display. The theater area is ideal for training purposes or for the presentation of new products. A large and well-organized refreshment area can accommodate several visitors, while comfortable rooms and offices are available for meetings with installers.

 

 

Allestimenti Fieristici - Immergas
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