THE FINEST IMAGE

In Northern Italy, in the Rotaliana plain near Trento, in a small town called Mezzocorona, there are the headquarters of the parent company of several wineries, among which Rotari, in the heart of the Dolomites, and Feudo Arancio in Sambuca di Sicilia (Sicily). The Mezzacorona Group presents itself to the world with Dumas at VINITALY, in Verona, a fair that showcases the latest global trends in the wine sector.

A CUSTOMIZED INSTALLATION

By developing custom shapes, we have been able to re-create the architectural elements – similar to ramparts – that characterize the headquarters of this cooperative company. By echoing their perfect integration with the surroundings, we have built a stand with the soul of the Trentino region. The selection of superior materials has allowed us to give the stand a strong identity. Our focus on all the finest details has led us to create jewel-like showcases that enhance the appeal of every wine bottle.

PRELIMINARY SKETCHES

 

We have designed a stand with a loft covered in backlit polycarbonate. The black elements enhance the blackboard effect of natural stone. The elegant lines of the showcases attract the eyes of visitors. The gold-color coating, which reminds people of the bubbles formed by sparkling wine, gives a sense of movement and beauty to the sophisticated display of Rotari Trento Doc wines.

 

RENDERING 

 

Simple and elegant furnishings. See-through effects achieved through the alternation of glass and fabrics. Rich, large-size digital prints. By taking care of every detail, we have been able to create a new, prestigious image for the Mezzacorona Group, to convey a sense of solidity, increased importance and confidence and to highlight the results achieved by the company. The stand has attracted a lot of visitors with its elegant reception area, while exclusive spaces have been reserved to the most prestigious customers.

 

 

Allestimenti Fieristici - Mezzacorona
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