A COLLECTIVE STAND
The Italian Government promotes the consolidation and the economic and commercial development of Italian companies on foreign markets through the Italian Trade Agency. The ITA collaborates with Dumas to present Italian companies at the ANUGA fair of Cologne, which takes place every two years and is the most important international trade fair in the world of food and beverage.
A RECIPE FOR [SUCCESS]
The project, which had been originally developed for SIAL Paris (the Global Food Marketplace), was very much appreciated for its versatility and design. As a result, ITA and Dumas have decided to present it also at the ANUGA fair of Cologne.
The stand provides a pleasant and appealing background for the presentation of made-in-Italy products through the elegant use of the colors of the Italian flag.
PRELIMINARY SKETCHES
We have created a compelling showcase for every exhibiting company and we have highlighted the value of the typical products of each of them. At the same time, we have provided an effective representation of Italian genius with the elegance for which Italy is well-known around the world.
RENDERING
The introduction of new design elements and high-quality finishes – wood, glass, lights, multimedia systems – has made the difference. We have been able to meet the specific needs of each of the 180 exhibitors, showing how flexible and responsive we are.
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